Creating a set of graphic (black-and-white and color) drawings visualizing the character. This is done on the basis of literary description of a character and his/her distinguishing features listed in the plot. During the creation, all the necessary developments are taken into account for further animation of the character (2D animation) or modeling and animation (3D animation). The process includes:  

• sketches – quick graphic drawings (search for the character’s image);
• concept – finalized representation of a character in color;   
• turnaround – fully drawn character from all angles (front, profile, three-quarters, back);  
• distinguishing postures and gestures;
• articulation – a scheme of main positions for the character’s mouth according to the alphabet;  
• emotion map – the main facial expressions of the character;
• color scheme (for classic drawn 2D animation) – a palette of character’s colors and their corresponding numbers for precision;  
• light-and-shadow scheme (for classic drawn 2D animation) – location of light and own shadows on the character in different lighting conditions;   
• map of materials (for 3D animation) – development of all materials for the character;  
• map of elements – development of all details and accessories for the character (costume details and paraphernalia);  
• hands – developing character’s hands;
• height table – character’s height in proportion with the other characters.

Creating a set of graphic (black-and-white and color) drawings visualizing the main settings according to the plot and instructions in the written script. During the creation, all the necessary developments are taken into account for further work in 2D or 3D animation, that is:
• sketches – quick graphic drawings in search of the image;
• concept – color representation of a location with regard to the general mood and ambience;
• master background – fully finalized drawing of a location, developed in detail for working backgrounds of the film to be created on its basis;
• paraphernalia elements – detailed development of all location details for further work.

Drawing the frames of key scenes in the film. Preliminary graphic visualization of the characters’ main actions according to the plot, as a sequence of drawings. The storyboard contains all the main information, i.e. scene numbers, their timing, camera movements, characters’ dialogues, actions to be performed by certain characters, VFX indications, etc.  

Creation of an animated storyboard, which is collected with regard to all cameras and timings for the storyboard. This gives a clear idea of how the film will look and enables one to see shot sizes, camera movement and combination of long and short takes for the editing.

Creating classic drawn 2D animation:  rough animation – creation of key postures for the character according to the task from the storyboard; clean-up – cleaning up rough animation with regard to the approved character models; inbetweening – creation of drawings connecting transfers between postures; painting all drawings according to the character palettes; compositing – final composition of the film.  

Creating cutout 2D animation: setup and animation. 

Creating (animating) graphics for advertising videos, static pictures and film credits. The process includes development of design, animation and VFX.

Creating large-scale drawn images to create an illusionary background for a movie when it is impossible to actually film it or reproduce it using set design.

Creating color working backgrounds for the film on the basis of master and LO backgrounds.

Modeling scenes and events before they really take place and are filmed. Pre-vizes are crude animation sketches allowing the directors to experiment with blocking, lighting and camera movements.

Creating virtual models of any objects or characters in 3D allowing to represent the form, size and materials as precisely as possible and to evaluate their appearance. For each object, a certain set of textures is created to determine the color, relief and pattern of the object.

Creating a virtual skeleton, joints and muscles as well as special managing elements tied to a computer model, for further work on the animation.  

Creating an object’s volume, imitating physical properties of any material for representation of a 3D model on a 2D screen. For each object, a certain set of textures and techniques is created; using those, lighting and look-dev experts imitate physical properties of any material to achieve the necessary look.  

Creating animation in a 3D space and also development of interaction among objects, clothes, textiles, etc. using software.

Creating animation with the help of mo-cap technique. The technique is used in production of CGI cartoons and also for creating VFX in movies.

Providing a full range of services to create visual effects with the help of computer graphics.  

The last stage of visualization for models and realistic images on the screen based on the information from the scene (geometry, textures, lighting) with the help of software to add color, shadows, etc. 

The last stage of visualization for models and realistic images on the screen based on the information from the scene (geometry, textures, lighting) with the help of software to add color, shadows, etc.